I am a product designer with a strong visual communications background currently working as a UX/UI Designer creating digital products for employees at dentsu

Professional highlights

since 2021

🎱 Designed and oversaw the successful implementation of a CRM system that is used daily by top managers and company CEO to make decisions on the profitability of incoming tenders

👩‍💻 Improved UX and UI of multiple services on corporate portal which resulted in consistently increasing the portal’s MAU by 2x

📝 Designed a unified task tracking system “Link.One” that connects clients and executors from different marketing departments at dentsu

📓 Contributed to making a design flow framework for our design team for a more transparent task assessment and effective collaboration with managers and developers

Selected case studies

Selected case studies

My product design


I am passionate about user-centered and data-driven design approaches and the collaborative nature of working on a product.

My approach is to always create and test hypotheses together with my team and come back for user feedback to keep up and/or improve on an existing solution, as I believe that the design process is a neverending one.

In my design practice I...

Some facts

about me

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0c654953-3bb6-40f7-8026-f458da6532d8/App-icon-flat.svg.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0c654953-3bb6-40f7-8026-f458da6532d8/App-icon-flat.svg.png" width="40px" /> I have worked as a digital and communications designer at Bookmate from 2017 to 2021


<aside> 👩🏼‍🎨 I have studied Visual Communication at UAL, London


<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1847b876-a9f2-43c4-8fe2-31b88ba5299c/free-behance-icon-2161-thumb.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1847b876-a9f2-43c4-8fe2-31b88ba5299c/free-behance-icon-2161-thumb.png" width="40px" /> My visual communication projects


<aside> 🇩🇪 I am learning German and currently am at level A2.2


<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7f2d22b7-c53c-4064-97f4-1b03cff9793d/Screen_Shot_2022-03-31_at_9.51.32_AM_copy.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7f2d22b7-c53c-4064-97f4-1b03cff9793d/Screen_Shot_2022-03-31_at_9.51.32_AM_copy.png" width="40px" /> In my spare time I design digital products for online creators


<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/5b61720a-c449-4fc3-bef8-1e16f29fa6bb/800px-Instagram-Icon.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/5b61720a-c449-4fc3-bef8-1e16f29fa6bb/800px-Instagram-Icon.png" width="40px" /> Also I am building a design community on IG. Come join!


Let’s connect

& get acquainted!

✉️ Lapkina.emma@gmail.com

💻 Connect with me on LinkedIn

📄 My Resume

🤹🏼 Follow my UX journey on IG

⭐️ Visit my Gumroad store

Do not hesitate to contact me if you think we can cook something up together, as I am always open to new collaborations and projects!

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