I am a product designer with a strong visual communications background currently working as a UX/UI Designer creating digital products for employees at dentsu

Professional highlights

since 2021

🎱 Designed and oversaw the successful implementation of a CRM system that is used daily by top managers and company CEO to make decisions on the profitability of incoming tenders

👩‍💻 Improved UX and UI of multiple services on corporate portal which resulted in consistently increasing the portal’s MAU by 2x

📝 Designed a unified task tracking system “Link.One” that connects clients and executors from different marketing departments at dentsu

📓 Contributed to making a design flow framework for our design team for a more transparent task assessment and effective collaboration with managers and developers

Selected case studies

My product design

approach

I am passionate about user-centered and data-driven design approaches and the collaborative nature of working on a product.

My approach is to always create and test hypotheses together with my team and come back for user feedback to keep up and/or improve on an existing solution, as I believe that the design process is a neverending one.

In my design practice I...

Use different UX research methodologies CJM, OJM, OM, UF, US;
Facilitate user interviews Prepare, moderate & analyze the results;
Create & maintain documentation Update the design system, record user insights and product workshops/brainstorm session notes;
Perform user testing Create wireframes & conduct user testing, document & analyze the results;
Design UI Create screens, update and develop the design system & keep an 👀 on it regularly;
Oversee the design implementation Design the handoff documentation, communicate with developers until everything is 💎 clear on both ends;
Design the product’s communication
Create ****marketing materials, branding guidelines & fun emails;
Work with user feedback Document and structure user feedback for further updates & revisions.