Previously
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ddcd46e6-cd80-46ef-889e-37f1d28cb3f3/Screenshot_2023-06-02_at_15.51.51.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/ddcd46e6-cd80-46ef-889e-37f1d28cb3f3/Screenshot_2023-06-02_at_15.51.51.png" width="40px" /> Product Designer at **dentsu** creating internal digital products for in-house marketing agencies and dentsu employees (Moscow, 2021-2022)
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0c654953-3bb6-40f7-8026-f458da6532d8/App-icon-flat.svg.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/0c654953-3bb6-40f7-8026-f458da6532d8/App-icon-flat.svg.png" width="40px" /> Digital Designer at **Bookmate** expanding the brand’s visual style across all marketing initiatives (Moscow, 2017-2021)
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Education
<aside> 👩🏼🎨 BA Graphic Design, University of Hertfordshire 2011–2016 Graphic Design FDA, Camberwell College of Arts, London 2012-2014
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Designed the MVP of a goodcarbon marketplace & platform. The implementation of the MVP platform has accelerated the conversion of leads into investing partners compared to the previous manual sales pitches.
Established an in-house design system for quicker and easier development for both Design and Front End.
Redesigned the company website to increase lead conversion and marketing materials to raise brand awareness.
Aligned stakeholders and PO through a series of effective persona and user journey workshops, calibrating the positioning and enabling the Product team to prioritize roadmap features in a more informed way.
Created feature lifecycle and Jira request template to streamline stakeholder requirements gathering and improve implementation projections for the Product Owner.
Product Vision in Place A product vision provides purpose and direction, guiding the team’s decision-making and ensuring alignment as we work on products that are valuable for the customers and viable for the business.
Outcomes Over Outputs I value products where the team is empowered to explore solutions aimed at achieving outcomes. This empowerment stems from solid alignment between business and product strategies.
Trust Over Control Entrusting the product team to explore and refine solutions, is crucial for fostering innovative product development. Creating a safe environment for iteration, testing, failure, learning, and ultimately, success, is essential for a thriving product.
Principles Over Processes The understanding of what drives the product and what is valued most in the product culture is key to seamlessly adapting to the changing discovery and delivery processes.
